If reclaiming slurs is a way of fighting oppression, then giving power to f*ggot is a battle cry.

People will celebrate the parts of our culture they enjoy but rarely care to understand the many other aspects about us, often using what they dislike or misunderstand to further marginalize us.

Inspired by the transgressive 1970s literary magazine of the same name, GAY SUNSHINE grew out of a need to center and illuminate the parts of ourselves we are often forced to hide and to see how the traces we leave behind create spaces for others to discover...whether to their discomfort or delight. 

Our goal has always been to elevate the offerings made for the queer community by approaching them with greater thought and intention, which is why we choose to produce independently and locally in sunny Los Angeles, California!

We love a rainbow but need clothes for every day, not just June. So browse, buy, and remember… we’re still gay July through May! 

xx