A little brash... a little coy... a little vulnerable.
Est. 2020, GAY SUNSHINE speaks directly to people who are ready for a more genuine connection with the brands and products they allow into their lives. Our focus is on creating experiences and product that reflect your values, so you can feel at ease just being yourself.
It was precisely this lack of ease that became the driving force behind GAY SUNSHINE, an exploration of what gay means to us and how we live it, beyond the narrow notions that have suffused and often defined - not always accurately - the culture at large.
For us, queer is neither trend nor tragedy. It's whatever we decide. And it's whatever you decide. We make no points to define anyone's experience or identity, but simply to act as an ally for whatever path you choose as right for you. There's more than one way to be gay.
Which is why we are brazenly passionate about honesty — from our own struggles with our place and validity to our desire for strengthened connections and community building. We are tired of recycled designs, life via algorithm, and ad-based authenticity, so we're aiming to do things a little differently. Sometimes we'll get it wrong, and when we do, we hope you can point us in the right direction.
Here at GAY SUNSHINE we are an open book, a confidante, and a mirror to our best and worst sides, because only once those are out in the open can we begin to find real comfort in being ourselves.