WHY ARE WE HERE?


As a brand, GAY SUNSHINE puts stock in real quality which is why all of our offerings are developed and produced locally in Sunny Los Angeles, California. This affords us greater scope over the entire process so that when you choose to invest in us, we can ensure the best possible output.

As consumers ourselves, with immeasurable options, we often wonder: how do we decide who deserves our time? our money? our energy?

We look for brands that reflect our daily lives and represent our journey on a greater scale. For us, we're often looking beyond the product, focusing instead on the culture beneath the brand. This is where our greater efforts lie. This is why we've narrowed our offerings to core product groups, so we can spend more time developing unique ways to forge deeper connections, vulnerability, and transparency with you.

GAY SUNSHINE has a long term vision to invest in social programs and partnerships that will help build a more interconnected queer community. The goal is to make this a platform for our collective exploration, whether that's through discussions, art shows, parties, workshops, etc.

We wish to build a tribe of support, one that doesn't judge or marginalize within our own community, one that searches for our shared commonalities, one that can embrace and sidestep stereotypes, and one that offers real views into the many different sides of gay.